Eastman

Eastman Kodak, cognize for its fruition of scoot and cameras, is placid of four major condescensiones which ar picture taking, Commercial Imaging, Components, and Health. consort to business concern Wire, Commercial Imaging offers derivation work and goods to other companies. The depictiongraphy and Health businesses both monger digital and traditional go and products to their consumers. This source withal states that Components, which is another(prenominal) business of the Eastman Kodak club, distributes displays, sensors, and other setup to its equipment manufacturers. Each of these businesses has particular responsibilities which helps the beau monde to function. Eastman Kodak manufactures cameras, demand, information systems, and X-Ray and medical imaging engineering science. This corporation offers numerous products and services to its customers.\n\n George Eastman founded Eastman Kodak in an driving to develop cameras and exposure. alliance Profiles for Students re tardys the tale of this union to its readers. In 1888, Eastman Kodak Company, so known as the Eastman prohibitionist Plate and picture palace Company, make the first commercial camera. From on that point on, the company introduced miscellaneous tonic products and technologies such(prenominal) as poll film, 16 mm consummation picture film, and a Kodascope projector to kick upstairs make film unattached to the public. In 1932, George Eastman committed suicide and wrote that he had made each the contributions he possibly could. afterwards his death, the company continued to achieve and create new products as reported in Company Profiles for Students. In 1951, Kodak invented a rascal hand-held movie camera. In 1963, Kodak introduced the Instamatic camera which eliminated the hassle of lode film in the darkness beca physical exercise it used a film cartridge instead of a roll. In the 1970s, Kodak continued to fancy success with the Instamatic camera. The company likewise developed the Ektaprint Copier-Duplicator to work copies rapidly and efficiently. Kodak introduced the Photo CD in the early 1990s which has the energy to store fritters. In 1997, Kodak launched several(prenominal) digital cameras to the public. Company Profiles for Students reports the recital of the Eastman Kodak Company which has been a originate in its industry. \n\nEastman Kodak faces fierce argument from a variety of film companies. piebald bum states that Eastman Kodak is the human being induceer in film gross sales and that there argon 150 million cameras in the US alone that use Kodak film. Eastman Kodaks primary adversary is fuji cherry Photo Film Co., Ltd. As reported by Reuters, Fuji Photo has waged knocked out(p)lay wars with Eastman Kodak. These price wars pack change Eastman Kodaks profits. In 1997, Fujis products cost as much as 30% less than that of Eastman Kodaks products. CBS grocery Watch reports that Kodak currently comman ds 66% of the sh bes in the U.S. market. This source in addition states that in underdeveloped countries such as India and China, traditional picture taking continues to grow at a steady rate thusly broadening Kodaks market. Moreover, Company Profiles for Students states that Kodak is under pressure to produce digital imaging technology and products and asserts that the future of the company allow be digital. In digital Imaging Technologies, Eastman Kodak faces competition from Sony and Canon, which are Japanese film companies. As currently reported by CBS Market Watch, Sony will let a growing enemy of Kodak as Kodaks business shifts to digital cameras. Motley visage reports that half of Eastman Kodaks sales are from markets outside the U.S. Eastman Kodak has ecumenical markets throughout the origination in such countries was Brazil, Mexico, Australia, France, and Germany. \n\nEastman Kodak Company has undergo some difficulties as swell as successes over the recent five courses. The price wars Eastman Kodak was meshed in with Fuji Photo Film Co., Ltd. in the late 1990s signifi rear endtly touched its sales. According to Company Profiles for Students, Kodaks sales were $14.5 one thousand million, a shine of 9% in 1996. betwixt April 1995 and April 1998, Eastman Kodaks stock fluctuated from a high of $95 to a low of $55. This source also states that in 1998, to combat its losses, Kodak decreased its spending on organic evolution and research by more(prenominal) or less $125 million. In addition, to fire their products and ontogeny their sales, Kodak launched the partake Moments. Share Life. exhort. According to Business Wire, this campaign was the most successful ad campaign last year in the U.S. Jude Rake, a oldtimer Operating Officer for Kodak, entrusts this advertisement campaign helped, continually modify the Kodak brand and communicate powerful, worked up messages roughly the benefits of Kodak products and services agree to B usiness Wire. \n\nEastman Kodak hopes to become the guide digital imaging company in the innovation. Motley Fool reports that by 2005, Eastman Kodak hopes for digital products and services to account for 27% of the salary and 45% of the revenues for the whole corporation. Kodak wants to lead the way as the world changes to digital cameras. CEO David jockey declares, We will build on and strengthen key Kodak advantages that no competitor, traditional or digital, can match as Motley Fool reports. Kodak takes pride in having the largest customer base and silk hat infrastructure. In the future, Eastman Kodak hopes traditional and digital business will dedicate $7 to $10 billion in cash endure. The company uses the free cash flow to repurchase shares, reinvest in the company, and apply dividends. Business Wire latterly reported from a behold that 2 out of 3 professional photo labs in the U.S. hope to incorporate digital workflow. Digital workflow includes the various software a nd hardware to butt against digital images such as film scanners and printers. Eastman Kodak wants to compete in the digital market. In addition, as currently reported by Reuters, Eastman Kodak has launched a new product called Kodak Perfect bear Processing. This product, which was launched in the Midwestern U.S., allows each photograph to be scanned. By examine the photograph, the consumer can take out the shadows, enrich detail, and improve the character of the photo overall. Reuters reports that Kodak Perfect Touch Processing will be offered throughout the rest of the U.S. in 2003. Kodak has been making developments in digital technologies to increase its profits and success. \n\nEastman Kodak has experient a downtrend which may give future investors uncertainty about drop in this company. According to the S&P, Eastman Kodak has experienced a decrease in revenues in 2002 due to a settle in consumer buying in the scrimping. Reuters reports that Kodak believes once the U.S . economy recovers, yearbook revenue growth should increase 3% to 5%. The analysts at Motley Fool believe the stock in Eastman Kodak should yield improvements, especially if the economies around the world rebound. I believe investors should waitress until the economy recovers to invest in Eastman Kodak Company. I believe the events of family line 11 prevail greatly impacted the film industry. I think people have not displaceed as much and thus have not taken as many pictures since then which has pique the film industry. However, once the economy shows improvements, I believe investing in Eastman Kodak would be a wise choice because the stock will increase in value as more people begin to travel and take pictures again.If you want to complicate a full essay, articulate it on our website:

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