A Two Phase Study on the Usage, Attitude and Image of Silver Jewelry

RESEARCH PAPER I. Title: Lining Our smooth-spoken box: A Two Phase Study on the Usage, mental attitude and construe of  Silver Jewelry  II. Background of the Study sterling(prenominal) silver-tongued grey is a material commonly utilise in making craft jewellery. It is a silver-alloy made up of 92.5% silver and 7.5% of other metals. Sterling silver jewelry is a popular accessory superior among thrifty shoppers who wish to come in a line stylish and trendy. Buyers of sterling silver jewelry can replicate their favorite accessory trends, look and olfaction stylishly classy, while only paying a di mint of the cost of genuine silver, gold, or platinum. Silver blow started turn up in 2006 as a small humbled caller-out with a mission to initiation, execute, and distribute sterling silver jewelry creations of best value to Filipinos all over the country. From its initial assemble at a Christmas bazaar, the small business has let far, b ranch out all around the metro. Despite its initial triumph and the rising demand for silver, Silver boxs gross sales have declined. The company needs to have a clearer vision of what objective lens commercialize it is capable of achieving. In addition, Silver Box currently does not subscribe to any extra marketing strategy.

For these reasons, this paper aims to conduct a thorough look into on the consumers of sterling silver in order to amaze the transport market segments, brand strategies, and plans of action for Silver Box to chafe a higher level of profitability. III. Objectives A. To identify th e appropriate tooshie market of Silver Box;! B. To restrain the market lieu and brand message of Silver Box; C. To determine the distribution channels of Silver Box; D. To gather insights and taste of the target market; E. To gain understanding on the war-ridden kinetics; and F. To provide recommendations for Silver Box based on the research. IV. critical review of Related Literature Jewelry, as defined by Merriam-Webster, is an design of precious metal often set...If you want to get a full essay, order it on our website: BestEssayCheap.com

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