THE CONTEXT Although Tim Hortons has enjoyed healthy growth in the past a couple of(prenominal) decades, the teleph unmatchedr has been pressurised by the growing competition in the market, fire it to re-evaluate its strategies and marketing mix. Tim Hortons is a much-loved Canadian brand; it is synonymous with the Canadian phrase medium triplex-double, means a cup of mediumsized chocolate with double cream and double sugar. The company has a comparatively narrow product portfolio that mainly includes java, beigel, donut, muffin, sandwiches and soup. foreign other coffee chains that have in-store barista, offering a good lay out of sophisticated espresso drinks, Tim Hortons only offers a bound alternative in coffee drink. Since 2007, Tim Hortons tried to expand its product offering by adding raw(a) food items such as English muffin go through sandwich to its menu alone most of them have expressage success, if any. Image outset : www.timhortons.com Ti m Hortons is Canadas largest fast food chain, serving coffee, bagel and donuts to Canadians since 1964.
Founded by hockey player Tim Horton, this small Hamilton-based coffee disclose has expanded into a national brand, with over 3000 restaurants across Canada, and nearly 580 restaurants in the US. Wendys International acquired the company in 1995, but it gained independence from the American parent company in 2006 afterward a successful initial public offering of CDN$700 one million million in the Toronto Stock Exchange. Image source : www.flickr.com Tim Hortons does not offer upmarket café ambience to its patrons; no i nformal wi-fi internet service or music and ! no cozy leather chairs to sit. Unlike Starbucks or Second cup that gather in restaurant patrons to socialise and stay in the restaurant, Tim Hortons enforces a 20-minute clock limit that has been criticised by some patrons.If you want to urinate a full essay, order it on our website:
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